Overview
We are seeking a dynamic and results-driven Digital Marketing Specialist or agency to join our team. The ideal candidate will play a pivotal role in enhancing Gabe Giro’s online presence, driving B2B engagement, and generating high-quality leads. This position focuses on Social Media management, paid advertisement, email marketing and content creation to support his business objectives. The marketing strategy is well defined and we need someone to execute and continuously improve it.
Key Responsibilities
1. Paid Advertising & Lead Generation
- Plan, execute, and manage Google Ads campaigns focused on lead generation and brand visibility
- Continuously monitor and optimize ad performance for maximum ROI
- Conduct A/B testing on ad creatives, keywords, and landing pages
- Focusing initial campaigns on “Code Review” (one-time service) and “Refactoring” (continuous service)
- Optimizing landing pages based on ad performance and user behavior
2. Website & Conversion Optimization
- Updating and optimizing service page content to align with marketing strategy. Using WordPress with Elementor and Yoast SEO plugin.
- Adding case studies, customer reviews, screenshots, and videos to enhance credibility
- Improving forms and automating in-bound sales flows based on user responses
3. Email & Content Marketing
- Develop and manage email marketing campaigns, including newsletters and drip campaigns
- Segment audiences to deliver personalized and relevant messages
- Create compelling email copy and design templates
- Track and optimize email performance metrics, such as open rates and click-through rates
4. Social Media & Brand Presence
- Managing LinkedIn as the primary platform, with secondary focus on other platforms
- Creating engaging copy for social media posts based on content meetings and blog posts
- Developing a strategy to grow professional relationships and B2B engagement
5. Visual Content Creation
- Designing high-quality images and graphics for web content, blogs, and social media
- Ensuring visuals align with branding and marketing objectives
6. Optional: SEO & Video Editing
- (SEO) Develop and implement SEO strategies to improve organic search rankings and drive website traffic
- (Video Editing) Creating and editing videos for podcasts, shorts, and promotional content
Qualifications
- Proven experience in digital marketing, content creation and Google Ads. Strong knowledge of B2B marketing strategies and best practices
- Excellent written and verbal communication skills
- Ability to analyze data and make data-driven decisions to improve performance
- Bonus:
- Experience managing IT consultants’ brands
About us
Gabe Giro specializes in Android development services, helping businesses and developers enhance their codebase through code reviews, refactoring, and performance optimization. With a strong focus on clean architecture, maintainability, and efficiency, he ensures that Android applications are scalable, robust, and free from technical debt.
Backed by more than a decade of industry experience, Gabe Giro provides expert insights into best coding practices, architecture improvements, and debugging complex issues. Whether through a one-time Code Review or a comprehensive Refactoring process, he delivers actionable solutions that improve code quality and overall app performance.
Committed to excellence, Gabe Giro empowers businesses to build stronger, more efficient Android applications.
Additional information
Location: Remote
Budget: 500-1000 EUR/month – not a full time position but a budget for the work needed on monthly basis.
Brand to be managed:
www.gabegiro.com